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Wholesale & distribution OS · India

Run the whole distribution business on one system.

One system for vendors, catalog, inventory, orders and delivery routes — with GST-compliant invoicing built in, and a field app that keeps working when the signal doesn't.

  • Offline-first field app
  • GST invoices & GSTR-1
  • Row-level tenant isolation
  • One system Vendors to delivery, no hand-offs
  • Offline-first The field keeps working without signal
  • GST-native Compliant invoices, not an add-on
  • Tenant-isolated Row-level separation on every record
Why this exists

Distribution runs on software that was never built for it

Distributors stitch together a POS, a spreadsheet, an accounting package and a chat group. instock replaces the stitching.

The data lives in five places

Order book in one register, stock in another, ledgers in Tally, prices in a WhatsApp group. Nothing reconciles without someone re-typing it.

The field is a black box

Reps call in orders. Drivers call to ask what's on the truck. The office finds out what happened at 8pm when the paperwork comes back.

Compliance is a monthly scramble

GST returns mean stitching exports together by hand. One wrong invoice number and the filing bounces.

One system, end to end

Every part of the operation, connected

Nine modules that share one catalog, one customer list and one ledger — so a change in the field is a change everywhere.

Vendors & purchasing

Every supplier, price list and purchase order in one place — so buying is deliberate, not reactive.

  • Vendor ledgers with outstanding balances and payment history
  • Purchase orders with expected-vs-received reconciliation
  • Landed-cost tracking so margins reflect reality
  • Bill upload with line-item capture

Customers & credit

Know exactly who owes what. Credit limits, groups and price tiers that the whole team can see.

  • Customer groups drive pricing, not spreadsheets
  • Credit limits enforced at order entry
  • Outstanding and ageing visible to every rep
  • Full transaction and communication history

Catalog & pricing

One source of truth for products, units, HSN codes and the pricing rules that sit on top of them.

  • Multi-unit products (piece / box / case) with conversions
  • Rule-based pricing by customer group, quantity or period
  • HSN/SAC codes and GST rates on every item
  • Bulk import and edit without breaking history

Inventory

Stock you can trust — across one warehouse or five — with movements that are always auditable.

  • Real-time stock with reservation on order confirmation
  • Multi-warehouse transfers and adjustments (Growth+)
  • Batch, lot and expiry tracking with FEFO picking (Growth+)
  • Every movement audit-logged with a reason

Orders & fulfilment

From the salesperson's phone to dispatch to invoice — one flow, no re-keying, no lost orders.

  • Order capture offline in the field, synced when back online
  • Approval workflows and partial fulfilment (Starter+)
  • Auto-generated GST tax invoices with QR codes
  • Returns and RMA handling (Starter+)

Routes & field sales

Plan the day, run the beat, capture proof of delivery — built for reps and drivers who lose signal.

  • Route planning with stop sequencing
  • Offline-first mobile app with a sync queue
  • Proof of delivery: signature, photo, GPS
  • Live status back to the office as stops complete

Staff & roles

Give each person exactly the access they need, scoped to their branch, region or route.

  • Role-based permissions with organisational scope
  • Attendance and GPS clock-in (Starter+)
  • Commission and shift scheduling (Growth+)
  • Every action attributed and audit-logged

GST & compliance

Legally valid invoices by default. CGST/SGST/IGST detection, e-way bills and GSTR-1 export.

  • Automatic intrastate vs interstate tax detection
  • Sequential per-tenant invoice numbering by financial year
  • E-way bill capture on dispatch
  • GSTR-1 export: B2B, B2C and HSN summary (Starter+)

Dashboards & reporting

The numbers that run the business — sales, collections, stock health — without exporting anything.

  • Sales by rep, route, customer group and product
  • Collections and outstanding ageing
  • Stock valuation and slow-mover reports (Growth+)
  • Scheduled email exports (Growth+)
Getting started

From spreadsheets to running the beat in four steps

  1. 01

    Bring your data in

    Import vendors, customers and your catalog from spreadsheets or your current software. HSN codes, GST rates and price lists come across in one pass.

  2. 02

    Put the team on it

    Reps and drivers install the mobile app; the office works in the browser. Roles scope each person to their branch, region or route — nothing more.

  3. 03

    Run the daily beat

    Orders come in from the field, stock reserves automatically, dispatch prints GST invoices, and delivery captures proof at the door — all one flow.

  4. 04

    Close the books with confidence

    Collections, outstanding, stock valuation and GSTR-1 are ready when you are. Every number traces back to an audit-logged action.

Built for India

Invoices that are valid the first time

GST is native, not a plugin

Every invoice instock generates is legally valid by default. Tax logic, numbering and filing exports are part of the order flow — your accountant stops stitching spreadsheets.

See compliance details
  • CGST / SGST vs IGST detected from place of supply
  • Sequential invoice numbers per tenant, per financial year
  • HSN / SAC code and GST rate on every line item
  • QR code on invoices above ₹500
  • E-way bill capture on dispatch
  • GSTR-1 export: B2B, B2C and HSN summary

Made for goods that move fast

FMCG & food Beverages Pharma & healthcare Building materials Electrical & hardware
Early conversations

What distributors keep telling us

The order book, the godown register and the invoice book used to be three different registers. We wanted the salesman's phone to update all three before he leaves the shop.
FMCG distributor · Karnataka
Our drivers call the office all day to ask what's on the truck. We want them to open the app, run the route, and have us see each delivery close in real time.
Beverage distribution · Telangana
GSTR-1 takes our accountant three days of stitching spreadsheets every month. That should be an export, not a project.
Pharma wholesaler · Maharashtra

Paraphrased from early-access conversations. Named customer references will replace these at launch.

Early access

Get on the waitlist

We're onboarding wholesale distributors across India now. Tell us a little about your operation and we'll reach out with access and a plan to move your vendors, customers and catalog across.

  • · Guided first import on every paid plan
  • · Keep your current invoice number series
  • · Talk to the team building it, directly

No spam. We'll only email you about early access and launch.

Questions

Answers before you ask

Is instock available right now?

We're onboarding early customers in India. Join the waitlist and we'll reach out with access and a migration plan for your data.

How does pricing work?

Free is genuinely free for a single distributor. Paid plans are priced per organisation based on team size and modules — talk to us and we'll quote against what you actually need.

Can we import from our current software or spreadsheets?

Yes. Vendors, customers and catalog import from CSV, including HSN codes, GST rates and price lists. We help with the first import on every paid plan.

Are the invoices actually GST-compliant?

Yes — CGST/SGST/IGST is determined automatically from the place of supply, invoice numbering is sequential per financial year, HSN codes sit on every line, and invoices over ₹500 carry a QR code.

Does the mobile app work without internet?

The field app is offline-first. Reps take orders and drivers capture proof of delivery with no signal; everything syncs through a queue when the connection returns.

How is our data kept separate from other companies?

Every record carries a tenant ID and is isolated at the row level. Enterprise can move to a dedicated schema.